75. Team Canny Discussion: The Influencer Industry, The Quest for Authenticity on Social Media, by Emily Hund
Girl, Take the Lead!June 22, 2023x
75
00:33:2719.13 MB

75. Team Canny Discussion: The Influencer Industry, The Quest for Authenticity on Social Media, by Emily Hund

Kiki and Emma return to co-host with Yo – yay – to talk about The Influencer Industry by Emily Hund, so we get a multi-generational perspective about the book. Together we explore some of the risks and benefits of being an influencer plus we talk some recent scandals. Emma brings a particular perspective as a book IG influencer.

We hope you’ll enjoy the listen!

The 3 Episode "Take Aways":

  1. There can be a downside when influencers monetize their brand which can lead to loss of authenticity and becoming more “corporatized”.
  2. “Making tons of money” as a new influencer may be an illusion for most.
  3. We can learn from Millennials and Gen Zers when it comes to shaking off negative comments – they can helps us growing a thicker skin.

 

As mentioned in the episode:

The Influencer Industry by Emily Hund

Emma’s Book IG: @leatherboundgremlin

Books Recommendation: @schizophrenicreads (Nathan Shuherk)

Vanderpump Rules (Scandavol) on Bravo/You Tube TV

Ep 57 “Lashlighting” – Authenticity in Internet Culture

Black Pink Girl Group

 

Ways to reach us:

Our website:

www.girltaketheleadpod.com 

You can send a message or voicemail there. We’d love to hear from you!

email:

emilyfcanny@gmail.com (Emma)

kjcanny@gmail.com (Kiki) 

yo@yocanny.com (Yo)

FB group: Girl, Take the Lead

https://www.facebook.com/groups/272025931481748/?ref=share

IG:

yocanny (Yo)

leatherboundgremlin (Emma)

keeks.ters (Kiki)

LinkedIn:

https://www.linkedin.com/in/yocanny/

https://www.linkedin.com/in/emmacanny/

https://www.linkedin.com/in/kikicanny/