Kiki and Emma return to co-host with Yo – yay, we got Canny girls baaaack in the house! And they are helping us make sense of “Lashlighting” (aka “Lashgate”) which is gaslighting but about wearing false lashes. You’ll hear different generational perspectives about authenticity and what they expect from influencers and beauty in general. We’ll cover, or uncover, some of the history of the rise of influencers and how things were when Yo worked in beauty industry. We also look at different examples of personal branding (Rihanna Fenty) and brands that didn’t survive scandals. Make sure you listen to the very end as we all share our beauty tips!
As mentioned in the episode:
Rihanna Fenty
L’Oreal Telescopic Lift Mascara
Clean ShineOn Jelly Lip Gloss – Tower 28 Beauty
SurrealSkin Liquid Foundation – MakeUp by Mario
Pure Canvas Primer – Hydrating – Laura Mercier
Ways to reach us:
Our website:
www.girltaketheleadpod.com
You can send a message or voicemail there. We’d love to hear from you!
email:
emilyfcanny@gmail.com (Emma)
kjcanny@gmail.com (Kiki)
yo@yocanny.com (Yo)
FB group: Girl, Take the Lead
https://www.facebook.com/groups/272025931481748/?ref=share
IG:
yocanny (Yo)
leatherboundgremlin (Emma)
keeks.ters (Kiki)
LinkedIn:
https://www.linkedin.com/in/yocanny/
00:00:06
Welcome to episode, 57 of girl take the lead or each week.
00:00:10
We explore Womanhood and Leadership and I'm your host.
00:00:13
Yo Kenny, the girls are back. Emma, the millennial and Kiki.
00:00:23
The jinns easier. Rejoin me to talk about lash
00:00:26
lighting and authenticity in Internet culture and then Kiki
00:00:30
help us make sense of lash lighting which is gas lighting
00:00:34
by an internet influencer. But this one's about wearing
00:00:39
false eyelashes. The term started blowing up the
00:00:42
internet January 25th, and still continues.
00:00:45
You'll hear the different generational perspectives about
00:00:48
authenticity and what they expect from influenster, Sirs
00:00:52
and Beauty in general. We also look at different
00:00:55
examples of personal branding like Rihanna's venti and brands
00:00:59
that did not survive scandals. And we'll also discuss if an
00:01:03
apology is in order. Make sure you listen to the very
00:01:06
end because we're going to share some of our beauty tips.
00:01:10
So here we go. Enjoy the listen.
00:01:16
So my guests today, I'm so excited to have Kiki and Emma
00:01:22
back. Emma, would you just kind of
00:01:24
introduce yourself to folks? Who don't know who you are?
00:01:27
I'm Emma. I am.
00:01:29
The millennial comes on from time to time but it's going to
00:01:35
moment. So, I put back.
00:01:37
Yeah, I'm Kiki. The Zoomer just easier and I
00:01:42
also come out of from time to time for, I'm really excited.
00:01:45
I had to hang out with my mom and sister for our topic today
00:01:49
Mom. Yeah.
00:01:51
So that the way we get started on this topic, is that Kiki came
00:01:55
by and said, oh, did you hear about lash gate?
00:01:57
And I immediately sorry went to Watergate was not it.
00:02:02
And I said no, she said, well, I think we should discuss it on
00:02:07
the podcast. I think would be a good topic,
00:02:09
so maybe you guys could kick it off first by telling our, Our
00:02:15
listeners. What lash gate is pretty key for
00:02:19
this. Okay?
00:02:20
Okay, period. So, lash gate is situation of
00:02:26
started on the platform Tick-Tock and it all starts with
00:02:31
a beauty influencer name, Michaela, new quera.
00:02:37
She has got like 14 million followers on Tick Tock, she's a
00:02:39
big Beauty and phone sir. I am actually like You know, I
00:02:43
was a very loyal, you know, fan or follower, not like extreme,
00:02:49
like, pumping on commenting on other stuff but I did enjoy
00:02:53
their content when it came to reviewing.
00:02:55
Makeup products, actually have bought products because of her
00:02:58
recommendation. So, she did a mascara
00:03:03
advertisement for a mascara called.
00:03:06
I think the L'Oreal telescopic and looks like L'Oreal did quite
00:03:12
a huge Huge push when it came to marketing with influencers,
00:03:16
because different influencers on Tick Tock have reviewed.
00:03:18
This product Mikayla was one of them.
00:03:21
Basically, what lashka is, is that in Michaela's review,
00:03:25
people are suspecting that she was not fully honest about her
00:03:31
review. When people were watching her
00:03:35
review, she was doing close-ups of the mascara and how performed
00:03:40
on her lashes. And you see in the first couple
00:03:43
of You know, maybe like half or not the first couple but think
00:03:47
about it now, the first half, you see her lashes look a
00:03:50
certain way. It looks realistic, I think it's
00:03:52
people that wear mascara. We know that mascara is not
00:03:55
going to give us separation while you play like all of this
00:03:59
stuff, right? You got to compromise, you know?
00:04:01
Anyways, some you lose them for ya ugly, her last will look
00:04:05
normal the first half and then after a certain frame where
00:04:10
she's, you know, showing the lashes from the side I'd when
00:04:13
she goes back to like the front and back facing camera view, it
00:04:18
looks like she has false lashes on and people in the comments
00:04:22
were like are you wearing false lashes and everything?
00:04:25
And she denied it, she said, no, like this mascara is just that
00:04:28
good. That's where this discussion is
00:04:31
starting. And that's why I brought it up
00:04:32
to my mom because I thought it had a lot to do with personal
00:04:37
brand and influencers, because I even feel a little like, weird
00:04:42
about it. You know, Ami Ami it kind of
00:04:44
changed my perspective of her trustworthiness because if you
00:04:50
ask me, those are definitely some Ardell wispies our sun.
00:04:55
But oh yeah. Like I looked, I was like, okay,
00:04:58
can't be that bad. And then I looked at pictures
00:05:00
and I was just like, girl, who are you?
00:05:01
Fooling with those, right? But you can see another layer of
00:05:05
lashes, which mascara doesn't do for you.
00:05:07
I'm so, I'm like, how could that be anything other than false
00:05:10
lashes? And I have so many Other
00:05:13
questions I'm like, how did she think she would not get like
00:05:16
clocks right for that especially because like all her followers
00:05:20
are just such a devout like Beauty people that I'm like they
00:05:26
know what false lashes look like.
00:05:28
Even though I don't wear themselves, I for listeners who
00:05:31
may not know this. I spent 11 years in the beauty
00:05:34
industry and that's a couple of my listeners.
00:05:36
I know I worked with either a travel on or at Avon also worked
00:05:42
on mascara. As in fact, my brand that I
00:05:45
launched was called mink coat mascara, and I also worked on
00:05:49
skincare with the Nivea brand. So, when you brought this up, I
00:05:55
went oh, you know, like a lot of things like when you have a
00:05:59
scandal or you have something that happens, there's always
00:06:04
more going on. There is it's like looking at
00:06:09
the whole workflow happening around it.
00:06:13
It and what other were other things are going on that
00:06:16
influenced it, mascaras for a beauty company, like L'Oreal
00:06:23
super important, it's where they make most of the profit is on
00:06:29
mascara so that they can afford to do things for eyeshadows and
00:06:34
nail. And in terms of beauty mascaras,
00:06:39
that's like the Holy Grail. That's like that's got to go.
00:06:42
Well, so when This happened. I went.
00:06:44
Oh of course this is going to be big.
00:06:47
You told me to key that the reaction to it.
00:06:51
Like it just lit up. Yeah I definitely lit up and it
00:06:54
brought up a very interesting kind of like response initially.
00:07:02
There were a lot of people that expressed you know
00:07:04
disappointment with her but then you also had a group of people
00:07:09
saying guys, it's just a mascara.
00:07:11
Why are we getting so upset? About it, there's more things in
00:07:15
the world to be upset about or something kind of invalidating
00:07:20
people's disappointment. That was very interesting to
00:07:24
see, but it definitely got a quite a big kind of immediate
00:07:29
reaction from people. I think, you know, I was
00:07:32
thinking about this. I'm like if she had not gotten
00:07:34
paid or sponsored, for that video, we would all be laughing
00:07:39
about it being like girl, that silly but really hard Or like
00:07:43
thinking about it like because it's because she got paid that
00:07:47
it looks like you know she's just like any other influencer
00:07:51
who kind of who like I think one of the ones that like cell
00:07:55
vitamin gummy being exactly like weight loss shakes and stuff
00:07:59
where, which I think, you know, it's its own sort of meme within
00:08:02
a fluent or culture. You know, it kind of removes the
00:08:06
legitimacy of like you like what you were saying like of her
00:08:10
brand, which is, you know, just in case you don't know McCaleb.
00:08:13
Like he's this girl with like this thick, a Boston accent,
00:08:16
like he's like maybe like four foot eleven, like she's and like
00:08:22
she comes off. It really is super honest about
00:08:25
when things don't work or and even then she just kind of like
00:08:28
it just doesn't work for me. She's super compassionate about
00:08:31
it. She's like, you know, it may
00:08:32
look different on you. Like you're not a terrible
00:08:35
person if you like it or whatever and it's just kind of
00:08:39
like, you know, it all comes back to it being like again.
00:08:43
If this was like something she didn't get paid for it would be
00:08:46
like the internet meme of this year.
00:08:49
I think it's like this extra whammy of like people are extra
00:08:53
her because she got paid and it's like oh like okay so she'll
00:08:56
lie to us it as long as she gets paid a little bit more.
00:08:59
So I think your Generations are very much into Beauty being
00:09:06
authentic. And it being as real as
00:09:11
possible, right? Yeah.
00:09:14
And when I was in the field, we were all about aspiration.
00:09:22
Put you know, do the color correction on the ad make her
00:09:28
look Flawless you know. Yeah.
00:09:33
Then the cheeks down. Make them look you know we were
00:09:37
about aspiration. It isn't like we would look at
00:09:41
Cindy Crawford you know, being are Unforgettable woman and go.
00:09:47
Oh, we're going to be Cindy Crawford.
00:09:50
We we kind of knew that we were. Not a Cindy Crawford.
00:09:56
But now it seems like, yeah, they're super model still in the
00:10:00
business, but influencers actually impact sales more than
00:10:06
supermodels do. I don't know what you guys think
00:10:10
about this, but I read that the authenticity and the importance
00:10:14
of that for your Generations is because, you know, you grew up
00:10:18
in a time where false that yes promises kind of like a red.
00:10:24
Yeah. But it Kind of you reject, the
00:10:28
lies, and you reject, or do you maybe it's like you said Emma,
00:10:33
if she had been honest about it, like if in the ads, we would
00:10:37
put, you know, color-enhanced, you know, color corrected to
00:10:44
make her look 20 years younger, or maybe, maybe it's okay.
00:10:47
Maybe, you know, that some of that happens and some of it
00:10:50
doesn't and just be honest about it it's kind of like to me.
00:10:55
So you No, like on social media, every single time, an
00:10:58
influencer, no matter on what platform it is whenever they get
00:11:02
paid to do something, you know, how they have to have hashtag
00:11:05
ad. It circles back to this one
00:11:07
event called Fire Island, which you probably like for
00:11:12
Millennials and Gen 2 years. It was like a whole thing.
00:11:15
It was like, so far Island would have.
00:11:17
Let visitors a festival. That was that was like supposed
00:11:20
to be like Coachella but like in the Bahamas and tldr it's cam a
00:11:28
bunch of people are stranded in the Bahamas.
00:11:30
It was like You know, it was like a whole imploding and it
00:11:35
was because in there was a lot of influence of our came before
00:11:38
hand up like these models like and like rappers.
00:11:41
Like being at this music festival.
00:11:43
It was supported by job rule who's like, you know, was a huge
00:11:47
figure and like their early thousand.
00:11:49
So it really hit like the millennial Market, super well.
00:11:53
And it was that false advertising and now, ever since
00:11:56
that everybody now has to put hashtag ad and I think having
00:12:01
that be In like a precedent that real remember, like it really
00:12:05
is, I mean, Kiki's generation. Like we're always kind of like
00:12:08
okay take things with a grain of salt because like, you know,
00:12:11
because we have more access to like more media channels like
00:12:14
including social media. Everything gets pushed on us
00:12:18
like a bajillion times. So like, you know, and influence
00:12:22
I think getting to like the point of like where do
00:12:24
influencers come from like key of I guess it's all about
00:12:27
YouTube and like talking to like see these influencers we play
00:12:30
who were just not Marshmallows for I'm like, I'm like Boston,
00:12:34
you know who aren't like descendants of models, they're
00:12:39
nothing special, but they just, they really like Beauties.
00:12:41
You can trust like it's almost like kind of like an artisan
00:12:45
appreciation for this stuff but I read that during the pandemic
00:12:51
like right at the beginning of the pandemic, when no one was
00:12:54
going into. Retail beauty sales, just fell
00:12:57
off social media just became super, super important.
00:13:01
Supermodels were not equipped, they didn't have the cameras,
00:13:05
they didn't have the video set up the way that the influencers
00:13:09
did. So the influencer market just
00:13:12
really took off retail. You can imagine that's where we
00:13:15
used to go to buy everything now.
00:13:19
It's like, no, we can look at a video of somebody actually using
00:13:23
it and make an assessment. Whether that's good for me or
00:13:27
not. I noticed this yesterday when I
00:13:29
was working with the girls Shouts at my lead, the way
00:13:35
workshop and we were talking about authenticity.
00:13:39
We were using Rihanna as an example of a very authentic
00:13:43
celebrity, her brand been T does really well.
00:13:50
And when I asked the girls, what do you, what do you see about
00:13:55
that? What do you, how do you see that
00:13:57
positioned in the market? And they were all right on, they
00:14:00
said, oh, she's Very inclusive. Her color palette is, you know,
00:14:05
expansive for almost anybody and their skin color.
00:14:09
The Norms have also changed significantly like Benji Beauty
00:14:13
was founded on like this idea of inclusion which like it's still
00:14:16
kind of like lacking in the market today especially for
00:14:19
people with darker skin tones and I think that's where she
00:14:22
really succeed is because when she's thought of she's I don't
00:14:25
think fantasies even like 10 years old like they were really
00:14:29
new brand and they really succeed because Were the only
00:14:32
one who like, went out of their way, half this really expansive
00:14:36
line. Like they started out with just
00:14:38
foundations and like they was like really successful and in
00:14:43
that respect and I think that's because more is tart.
00:14:45
It's not necessarily related to the space.
00:14:50
I think it's perhaps more about the actual Norms that they are
00:14:54
responding to and the kids what the consumers want.
00:14:58
And that's what makes a really successful because she's not
00:15:00
only I think she's in support JC Penny and like some other
00:15:02
stores. And I think that's kind of like
00:15:05
the real. I think what everybody
00:15:07
interpreter interprets is like the real success.
00:15:10
Yeah, I agree. And she's actually also Knowlton
00:15:12
now as well. One thing I wanted to touch on
00:15:15
as well as kind of like, you know, I completely agree with
00:15:18
Emma. Like I think Rihanna was really
00:15:20
responding to what we as Jen's ears and Millennials want the
00:15:23
norm to be like in the past. If you look at Victoria's
00:15:27
Secret, I think this is like a huge example of what we're
00:15:29
talking about early on. For Secret fashion show.
00:15:32
So that's like a dream. I know I'm not going to look
00:15:35
like Candice swimming pool. You know, but she looks great.
00:15:39
She looks beautiful all the laundry.
00:15:40
She's wearing a stunning and I think a lot of people were cool
00:15:43
with that, for some time. But when Gen Z came in and
00:15:47
started to prioritize, mental health, and seeing how these,
00:15:52
you know, advertisements and role model Role Models, quote or
00:15:56
icons make us feel inadequate insecure.
00:16:01
Cure and I think the beauty industry really thrived on that
00:16:06
like people insecurities, and I think gen Z and Millennials are
00:16:10
very smart and also, we're not trusting, like our generation is
00:16:14
not trusting of people. We're always going to question
00:16:17
everything. We don't just say yeah, for
00:16:19
sure. Like and so, yeah, I know, you
00:16:25
know, but so Victoria's Secret, they really went through and I
00:16:31
would say, I haven't fully recovered because they did not
00:16:34
adapt like they kept trying to sell the fantasy.
00:16:38
And people were done, people are really looking for fantasies and
00:16:42
advertisements anymore. They want the real thing.
00:16:44
I want the real thing. I want to see the actual result
00:16:48
of the product and a Victoria's Secret is about inclusion of a
00:16:51
Rihanna was one of the first to do anyone in an authentic way.
00:16:55
Like she it was not, I think a lot of people really saw it as
00:16:59
like, wow, this is like great. This is what we Want and we want
00:17:02
this to be normalized. People should go into Sephora
00:17:05
and be able to find something for them.
00:17:07
Even on websites. You know, being able to see like
00:17:11
darker Foundation Shades like, you know, when you're looking at
00:17:15
products, not always like the lightest or medium shade, you
00:17:18
know. So I think these changes are
00:17:22
definitely as a result of like the newer Generations coming in
00:17:25
and really wanting something different than what Mom, you
00:17:30
probably worked on for Ty and like, the fantasy or absolute
00:17:34
dream. You know, we really?
00:17:36
Really. Yeah.
00:17:38
And I think too like this, I mean, I can for my generation
00:17:42
like we, well, there was a lot of things but I think, you know,
00:17:47
to kick his point about Victoria's Secret.
00:17:48
Like, and like the heroin Chic Trends are like the 90s.
00:17:53
I kind of looked into the 2000s, which were like, if you look at
00:17:57
the statistics for eating disorders developed by girls
00:17:59
under the age of 18, Like, during like the early 2000s
00:18:05
awful stuff and I think like, you know, we're talking like,
00:18:08
you know, nowadays like there are people who have, like, come
00:18:12
out of that who have seen that are like, we don't want to go
00:18:14
back there. Like they're trying to make
00:18:16
low-rise jeans. I think again, which is just
00:18:18
like, you know, all of us are kind of going like, oh no, not
00:18:21
the body image thing again like. No, no, we can't do that again,
00:18:24
not only bad social aspect of it, but like also in the
00:18:27
pandemic like there's a lot of resentment.
00:18:31
No. I was listening to about a
00:18:33
podcast called violating Community guidelines, which is
00:18:36
from David Birney, Broski and Sarah shower, who are aged NZ
00:18:40
and Millennial influencer Duo, and they were talking about
00:18:46
influencer marketing as a whole. And they were saying that, like,
00:18:50
what we're seeing now post, pandemic, is that influencer
00:18:53
marketing is kind of in this weird sort of purgatory.
00:18:58
Because like people like Michaela, who are just like, who
00:19:01
Have like these collections of like, makeup that they just,
00:19:05
like, are able to just purchase without thinking of it, people
00:19:09
who suffered so much during the pandemic.
00:19:12
And I think we see a lot of like that she right now with
00:19:15
inflation, like things are just becoming very unaffordable.
00:19:18
All of us are little like watching this on our social
00:19:21
media channels and we feel nothing but resentment because
00:19:24
we don't want to be anything like that because they are the
00:19:27
like we saw during the eight became exacerbated during the
00:19:29
pandemic because you saw into people's homes like Couldn't
00:19:31
even like, you know, like I'm thinking of like that one
00:19:34
failed. Imagine video with all the
00:19:36
celebrities and their wonderful. Ah, a man who in their pools.
00:19:41
Meanwhile, there are like record like long lines at the food bank
00:19:45
because people can't afford food.
00:19:47
So like, you know, we're seeing the sort of, like, influencer
00:19:51
marketing is kind of known for lampooning.
00:19:53
Thanks to such a degree like, especially on YouTube.
00:19:56
This isn't definitely, you could people just have so much money
00:20:00
from envelope from Um, their time as influencers.
00:20:03
And like, Jeffree Star is a really great example of this.
00:20:06
It's like no one looks at Jeffree Star and goes, like, I
00:20:09
want to be like him. Everybody looks at Jeffree Star
00:20:11
in ghosts. They hate him so much.
00:20:13
It's because it's like this resentment of, like, people
00:20:16
like, it's like that beam as I people are dying out here Kim
00:20:19
Jenkins. He feels as I think a little bit
00:20:20
more than Millennials because I think Millennials as a
00:20:23
demographic were kind of more into like subtle Jabs and like
00:20:28
tend to be pretty, okay? Like we don't the finances are
00:20:31
The Salient, they're still there, still an issue as a gen Z
00:20:35
who is like, literally like they're now just going to
00:20:37
college and like finishing college and like trying to like
00:20:41
get like their first job overall.
00:20:43
Everybody's. They're just going like this is
00:20:44
a scam because, you know, this is hard and the markets hard,
00:20:48
like it's all terrible and so after, that's what I could like
00:20:53
a real Millennial. Yes.
00:20:57
And after that whole diatribe, whatever.
00:21:01
Are you Frankie you up like this is where like we're kind of
00:21:04
seeing like you know for every whatever they took a class in
00:21:08
college once and they said like every culture has a
00:21:11
counterculture and that's just a natural progression of things.
00:21:14
So like we're still seeing them extension of like the
00:21:16
counterculture from like the early 2000s but I think also now
00:21:19
Jen's he's bringing this extra layer, like Kiki said of like,
00:21:24
everybody lies to us. I'm not believing you for a
00:21:27
second and like I think that's what makes this Michaela thing.
00:21:29
So heartbreaking, which I can't I empathize with those just
00:21:32
like, oh, you're just like the rest of them.
00:21:36
Yeah. Or even like when you think
00:21:39
about where she started and where she is now and the big
00:21:41
shift there, right? Like kind of selling your soul
00:21:44
or selling out. People have also accused her of
00:21:47
selling out as well. So Brands can recover from
00:21:52
Scandal and they have, I mean, you could look at morphe as an
00:21:56
example of the brand, not even get me started.
00:22:01
I know I am and I am, and I could talk about this because we
00:22:03
actually used to shop. I'm working once in awhile at
00:22:05
the Valley, Fair Mall. They were actually under a
00:22:08
distribution parent company. I believe Forma form a filed for
00:22:13
bankruptcy. Big reason of that is because
00:22:16
morphe really invested into influencers, for selling their
00:22:19
products like collaborating on makeup palette influencers.
00:22:23
So just Jeffree Star. I have no question that they
00:22:26
would probably partnered with Mikayla at some point to this,
00:22:29
just kind of their brand. So, Yeah, you know you could see
00:22:33
some makeup brands recover but there's quite a few that
00:22:38
especially ones that have invested heavily in influencers.
00:22:41
Just are really struggling right now, and I don't know if they're
00:22:44
going to recover. Well, it's been interesting for
00:22:46
me to look at this particular issue and not see L'Oreal say
00:22:52
anything or do anything like there's been no nothing out
00:22:56
there about about it. Yeah.
00:22:58
Like if you ask me like it's this, they They talked about it
00:23:02
with the whole Ticketmaster situation and the Taylor Swift
00:23:05
tickets. But it's like, I think to me,
00:23:08
L'Oreal such a big company like, owns a couple other, like, huge
00:23:12
Brands, I think ysl's, I want to buy them and what?
00:23:15
Yeah, they do. They're just, they're just too
00:23:17
big to care. Like, you know, this is one
00:23:19
influence their sure, she got a huge following and someone
00:23:22
mascara, they have like, 20 more, you know, they don't have
00:23:25
to put in that effort to kind of Recent Like, You Know, cover up
00:23:30
their image because everybody's mad at Michaela.
00:23:31
No one's mad at them. Yes.
00:23:33
And I could think that's interesting because there was
00:23:36
and I said, yeah I saw a guy state that L'Oreal probably saw
00:23:43
a video because they're required to give a video to L'Oreal to
00:23:47
review of them demonstrating the product.
00:23:51
And they probably were not satisfied and they probably had
00:23:55
something to do with her, putting the lashes on And then
00:23:59
did redoing the video and it being acceptable.
00:24:03
So L'Oreal and I would totally agree that that could have
00:24:07
happened. I don't know if it did, but it's
00:24:10
quite possible to me. L'Oreal is not taking
00:24:14
responsibility interesting that the influencer is being thrown
00:24:18
under the bus, but L'Oreal is coming through this without any
00:24:22
issue at least to date, right? I think there's more to the
00:24:25
picture, like I was saying in the beginning, more to the
00:24:28
Workflow of how these things happen that perhaps, you know,
00:24:32
we saw the end of it but there were a lot of other parts to it
00:24:37
involved. It's hard because I think it's
00:24:39
like trust is so fickle, especially on the internet as it
00:24:42
is. Now you can fake just about
00:24:45
anything and you have to kind of have this idea that like you
00:24:49
have to take what you see on the internet with a grain of salt.
00:24:51
I can remember my students at San Jose State saying, oh, well,
00:24:56
that's on Tick Tock, you can't believe The thing that's on
00:24:58
Tick-Tock is it in your estimation that it's less.
00:25:02
It's you're capable of getting away with a lot more on Tik-Tok
00:25:06
than you can on Instagram or any other social media platform.
00:25:13
I don't think so like I do you think he but I think like get
00:25:17
away with more on Facebook just because like the people use
00:25:21
Facebook now our people I'm sorry Mom from your generation
00:25:24
who like don't have this idea of the internet up like you know
00:25:28
being this inherently like not true sort of play.
00:25:32
They can really matters. I think Tick-Tock is just used
00:25:35
by more people and there's more users.
00:25:37
So like of course it's going to come up more often I think yeah
00:25:41
that's an interesting thought and Just I guess to add my two
00:25:44
cents. It's interesting because if you
00:25:46
look at Instagram and the reputation that it has I think
00:25:50
it really got a bad reputation after some time because tons of
00:25:55
influencers took talk wasn't really around yet influencers
00:25:58
were really using Instagram as a way to do advertisements but not
00:26:03
really disclosing that it was an ad Instagram.
00:26:05
Got this reputation of being a very fake place and I think What
00:26:09
attracted people to Tech talk, not only is it addicted to have
00:26:12
this endless The endless stream of content but also seem more
00:26:17
authentic. At the beginning.
00:26:18
I think I feel like because it's not Instagram, doesn't have that
00:26:21
kind of bad association with it. So I think at first took talk,
00:26:25
you know, and I do believe that a lot of more influencers you
00:26:29
know, use Tick-Tock and they were able to get away with a
00:26:31
little bit more just because of like the format of tick-tock,
00:26:36
the kale has also been criticized for using filters and
00:26:39
everything in her videos. That hasn't really been a big
00:26:42
issue like I think she's probably been able to get away
00:26:44
with it if that's the case. So I would argue available Norm
00:26:49
I think that's going to be angry.
00:26:51
Yeah. But I feel like it's not usually
00:26:54
clocked. That's a good point.
00:26:56
So I have a hard time calling it unless it's like obvious, but
00:27:01
most of the time it's not. Mmm, nice facetune.
00:27:05
Blur effect at 100%. Maybe we all just want to watch
00:27:10
the process so it's transparent. And For being sold to.
00:27:15
We are made aware that were being sold to.
00:27:18
There were suggestions, I know in a lot of the comments about
00:27:21
what Michaela should do. That is the million dollar
00:27:25
question. What would you suggest she do?
00:27:29
She's handling it in a way that we don't really see often.
00:27:33
Actually it's kind of rare to see an influencer or not even
00:27:36
address it once, but I think it's actually might be a little
00:27:41
smart to do for her. Her is it is it a thing that I
00:27:47
enjoy as a consumer? Not really?
00:27:49
Because I don't really, I would rather it have some
00:27:52
accountability be taken or set or anything, but she hasn't she
00:27:57
hasn't really addressed it. I don't know what I would
00:28:00
suggest. I it would be nice to have an
00:28:02
apology or maybe some clarification or if she really
00:28:06
wanted to save her reputation would be to do the video again
00:28:10
or on an Instagram live or something showing them.
00:28:13
I Sarah. But I know she's not going to do
00:28:14
that. I know that L'Oreal has got
00:28:17
their own interests and contract, and things like that,
00:28:20
so it's a little cocky. Yeah, I guarantee you like in
00:28:23
the continent influencer contract that they have with her
00:28:26
like it like they strictly regulate like what you can post,
00:28:30
how long the video had to be like like phones with what
00:28:34
camera, whatever. But I think you got to your
00:28:37
point K. Like I see a lot of influencers
00:28:39
like muck up and like I give it I to be in this is just Me.
00:28:44
But I'm sure I'm not alone in this.
00:28:45
Like once my trust is lost when from an influencer it's lost,
00:28:49
like it, there's really you really can't go back to like how
00:28:52
much I was invested like initially.
00:28:55
However, like I haven't, I have an extra respect for people who
00:28:58
like, you know, they fess up like they say like, hey, I
00:29:02
messed up. I'm sorry, like I'm sorry for
00:29:05
the people. I heard like, you know, they
00:29:08
make like a truly Earnest apology that is not, that is not
00:29:11
them. There's this infamous.
00:29:13
Meme of like influencers to an apology videos will crying and
00:29:17
not saying anything like that. Actually apologizing.
00:29:20
That kind of apologizing. I appreciate the ones that
00:29:23
literally just like straight-up say like I'm sorry I messed up
00:29:26
like just that there's closure that way you can move on and
00:29:29
like I said your brain and flight from a functional Point
00:29:33
like you won't you can kind of have extra leverage to ignore
00:29:36
the comments and the future being like for remember laughs
00:29:40
Gabe. Love it every blah but you know,
00:29:42
not that. This moment, I'm thinking key
00:29:44
like, what do you think about? Maybe she's doing this now to
00:29:47
show other brands that like, you know, I'm right or die.
00:29:51
Like sponsor me. I can get more moola.
00:29:55
And that's why she's not apologizing.
00:29:57
Maybe there's more deals with L'Oreal in the future.
00:30:01
Yeah, I think she would lose more even more followers.
00:30:04
That, that was the case that they were going to partner and
00:30:06
stuff. Again, I was also wondering to
00:30:09
conspiracy because she has like an insane about a views on that
00:30:13
video like 44 million. Like she's probably making tons
00:30:18
off of something Emma. I don't know how Tick-Tock
00:30:21
Revenue works or like where you monetize or how you monetize.
00:30:25
But with that many views, I feel like she's probably getting a
00:30:29
lot of money. I'm not sure.
00:30:30
So it's very interesting you know what I mean like wondering
00:30:35
that was like intent not intended for me.
00:30:38
Be like well there's that old saying you know any publicity is
00:30:43
good publicity. Yeah.
00:30:45
Any user good view but I I don't buy it because if your brand is
00:30:53
hurt because of especially if it's something like an element
00:30:58
that your generation, It's very high as a value, which is
00:31:04
honesty and authenticity. Transparency, any of those
00:31:09
things are violated, she might be okay for a while every time
00:31:15
you go to that brand and you see that person you're going to go
00:31:22
not authentic, not trustworthy your revenue and what you're
00:31:27
trying to get people to do is going to decrease.
00:31:30
He's so that would be what I would say about a hurt brand
00:31:34
that you you do have to address it and experience says the
00:31:39
sooner you address it the better.
00:31:42
Yeah. Like I'm you know, key do you
00:31:43
remember the whole Jaclyn Hill morphe palette debacle?
00:31:48
TBT what a scandal. I think what a moment I think
00:31:53
she's probably, you know, the best comparison.
00:31:57
So the whole thing's the Jaclyn Hill like and morphe like you
00:32:01
know, speaking of influence or collaborations they collaborate,
00:32:03
collaborated on a pallet. Hi, I will test that I own that
00:32:06
palette at one time. But now, with more fees, most
00:32:09
recent Scandal about the quality of their eyeshadows, I no longer
00:32:13
have it. People were complaining that
00:32:15
they have quality like, you pay like 40.
00:32:17
Oh I don't know like 38 40 dollars for this palette of like
00:32:20
28 eyeshadows which is pretty big.
00:32:22
People were complaining about the quality.
00:32:24
She was like I you know, I'm sorry there was like an
00:32:27
oversight like between me and morphe, I'm not here to point
00:32:30
fingers, but we're here to get those done.
00:32:32
It should be formulated the palette and re-released it,
00:32:35
which I think was a great solution all in all.
00:32:38
And like she has her own brand that and like outside at the
00:32:41
morphe collaboration, I think I don't know how popular it is.
00:32:44
I certainly don't, you know, for Mikayla I Yeah, like that
00:32:48
suggestion. So that just do the video again,
00:32:51
which like contractually. I don't know how well she'd be
00:32:53
able to do that. Yeah.
00:32:55
Like, I mean, that's the only way out, right?
00:32:57
Looks like you fess up you moron?
00:32:59
Yeah, I also think you can. It's an opportunity for her to
00:33:03
lead. Take.
00:33:05
Oh, not just ownership of what happened.
00:33:08
Teach people about the whole thing when it comes to
00:33:11
influencing and sponsorships and blow the lid off of that.
00:33:16
Just beat Transparent about that too, right?
00:33:20
Yeah. So, is there anything else
00:33:22
ladies that you would like to add to the episode today?
00:33:25
I did have a question for you guys, because I have to be
00:33:29
honest, I did buy the mascara because I wanted to try it
00:33:34
because it actually looked like a mascara.
00:33:36
I would like. So I'm, you know, wondering for
00:33:41
you guys. Would you try this mascara with
00:33:43
all that's gone down? Absolutely, I would I wouldn't
00:33:48
try it. Just well, it to me, like, I
00:33:50
wouldn't try for the results because I know the results are
00:33:52
kind of bogus. However, I would open myself up
00:33:57
to buying a lorry at mascara. But that doesn't mean anything
00:34:00
on the floor, like the entire mascara Market in drugstores.
00:34:05
So, I don't know. It's hard to say I have like, I
00:34:09
am a very big waterproof gal, because when I wear my skirts
00:34:13
into the office and I hate when as much as because it makes me
00:34:15
look not great for A variety of reason.
00:34:18
So they made a waterproof formula.
00:34:19
I would probably try, but I have my brand smell, like, I'm so,
00:34:22
are you wearing it today? Nausea was were in the tower. 28
00:34:25
mascara? Yeah.
00:34:27
Wait, actually. She was giving flirted with
00:34:29
right and left. So today, look what I got.
00:34:35
I have you like it. I love it.
00:34:37
I'm wearing it now, and it's really one of the best glass
00:34:40
tower, 28, glass, y'all so good. Yes.
00:34:44
Anyways, what was your 28 and What was the mascara?
00:34:49
You got me that I just that I loved that.
00:34:52
I hadn't had for a while and only week.
00:34:55
Yeah, Dolly wink. Yeah, I see.
00:34:58
I have that on today. That doesn't budge doesn't
00:35:01
budge. Doesn't go anywhere even
00:35:04
listeners. If you've got Crisco under your
00:35:07
eyes with eye cream. So it does not move.
00:35:12
It's wonderful. The other suggestions we have
00:35:15
for our listeners. Our beauty secrets makeup by
00:35:19
Mario foundations. Pretty awesome.
00:35:21
It's super moisturizing and it's my go-to for my Foundation.
00:35:25
I'm Shimmer in it and a little Shimmer, a little Shimmer.
00:35:28
So like if you don't like that would not recommend, but if you
00:35:32
love Foundation that doesn't make, you feel super dry after
00:35:35
about eight hours, it's great car.
00:35:38
And if you have super dry skin, I would also use it with the
00:35:41
Laura Mercier hydrating primer. Is recommended to be by Sephora
00:35:46
employee who uses a personally. Speaking of influencers, love
00:35:50
that I love when you guys talk Beauty.
00:35:52
It's like, I feel like you're have been involved in the family
00:35:56
business. You picked it up and moved on
00:35:59
with it and far exceeded anything I ever did.
00:36:04
I'll let you know, Mom, I went into the office twice last week
00:36:07
and I got a compliment to my makeup both times and I gave out
00:36:10
some recommendations. So I am not surprised.
00:36:12
You're both such beautiful girls.
00:36:14
I'm so lucky anyway I'm glad listeners can't see you making
00:36:21
us the faces right? Alright well thank you so much
00:36:27
for being here today. I love you both.
00:36:29
So very much and great to be here you.
00:36:33
Thank you. And thank you for joining today
00:36:35
by my my thank you for listening today and wish you Sure.
00:36:44
Hope you enjoyed this episode, and if you did, please leave a
00:36:47
comment wherever you listen to your podcast.
00:36:50
Can also join our public Facebook group.
00:36:53
Girl, take the lead or visit her website.
00:36:56
Girl, Take the Lead pod.com as a follow-up.
00:36:59
I check to see if Mikayla had lost any followers and as of
00:37:03
this recording, she was still trending about 14 million.
00:37:07
And I learned she actually acquired 700 for the past 30
00:37:11
days, so I think she's doing just fine.
00:37:14
And maintaining also because we talked a fair amount about
00:37:17
Rihanna and her brand Fenty, she happened to have seen an eight
00:37:23
hundred and thirty percent increase in internet searches
00:37:27
following her promotion during Super Bowl Halftime.
00:37:30
Oh the power of the internet next week I'll pick up on one of
00:37:34
the topics we discussed in this episode apologizing found a
00:37:39
great book with an amazing title.
00:37:41
Sorry sorry. Sorry the case.
00:37:44
You're good. Apologies by Marjorie angle and
00:37:47
Susan McCarthy, you'll not want to miss this review and also I
00:37:53
got a great one in the works for the week after with Colonel Kim
00:37:58
Campbell US Air Force retired. She has a new book about to be
00:38:02
released flying in the face of fear and it's truly a great
00:38:06
read. So join us for that one too.
00:38:08
Thanks for being here and talk to you soon.
00:38:11
Bye.
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