52. Personal Branding: Can’t Leave Home Without One – Let’s Craft Yours Together!

Yo Canny leads today discussing an important element of leading others: Your Personal Brand. Be prepared to do some work so you craft your personal brand rather than have others craft it for you. She'll show you how. 

Here are the questions we explored: 

1. What is personal branding? 
2. Why is it important? 
3. What is a personal leadership brand? 
4. How does positioning relate to personal branding? 
5. Why is story telling important when it comes to a personal brand? 
6. What are the 5 questions every personal brand needs to address? 
7. What are the 10 (maybe 11) Golden Rules? 
8. Who is one of the best celebrity personal brands today? 

In question 6 we talked about the following 5 questions that can be the foundation of your personal brand: 

1. What makes you you?
2. What would you say is your purpose?
3. What is your mission?
4. What's your superpower?
5. Why do you do what you do?

Send Yo an email if you craft your personal brand using these questions. We'd love to hear from you!

Here’s a link to article about Celebrity Personal Brands. 

Here’s a link to the Forbes article about Rihanna. 

Ways to reach Yo: 

eMail: yo@yocanny.com 

Public FB group: Girl, Take the Lead! 

yocanny LinkedIn

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