58. Sorry? Apology Help From The Book, Sorry, Sorry, Sorry

Yo leads the way today picking up on the question asked in Episode #57: "Should Mikayla apologize?" Only Mikayla can answer that but she would do well to read this book first!

Sorry, Sorry, Sorry by Marjorie Ingall and Susan McCarthy outlines the case for making good apologies. They have been studying and analyzing apologies in their popular watchdog site, SorryWatch.com, since 2012. This is their first book together but have written many before.

This book covers a variety of topics like:

· Gender and cultural differences

· Private vs public apologies

· Teaching children to apologize

· Corporate and government apologies

· Celebrity apologies

In this episode we’ll do the following:

· Define what makes a good apology

· Provide examples from the book and some from my own life

· Deep dive in Chapter 10: Girl, Stop Apologizing, or Maybe Don’t. Ugh. It’s Complicated: Gender, Race, & Power

This is a must listen for my friends that are in marketing or PR or Corporate communications.

After listening to this episode you should be able to listen to apologies more astutely and hear what’s missing or applaud what’s there!