187. Redefining Influence: Lida Citroën’s New Rules for Real Leadership

[00:00:06] Welcome to episode 187 of Girl, Take the Lead, where each week we explore womanhood and leadership. And I'm your host, Yolanda Canny.

[00:00:16] Lida Citroën Boomer joins us to talk about her book, The New Rules of Influence, How to Authentically Build Trust, Drive Change, and Make an Impact.

[00:00:28] This month, we've been covering fearless leadership and Lida talked with us about topics related to being influential, an important element of being fearless.

[00:00:41] Lida is a keynote speaker, author, and executive coach empowering global executives, entrepreneurs, and thought leaders to manage how they're perceived and drive them more towards ideal opportunities.

[00:00:57] Lida Citroën Boomer, she has helped thousands of individuals gain a fresh perspective on crafting a personal narrative that tells the right story to the right people about who they are.

[00:01:11] Lida Citroën Boomer, Her personal mission isn't just about perception.

[00:01:15] Lida Citroën Boomer, it's about profound transformation, guiding others to leave an indelible mark on the tapestry of human achievement.

[00:01:25] at. These are the topics we covered in the episode. One, we matter. Two, executive presence

[00:01:35] versus influence. Three, the four rule groupings she put together based on why, who, how, and where.

[00:01:48] Four, when our values can become misaligned. And five, brand and influence.

[00:01:58] Please enjoy the listen. And here you go. So welcome leader to girl, take the lead.

[00:02:07] Love having you here. Thanks for being here and welcome. Thank you so much. I'm so excited to have

[00:02:14] this conversation. Yeah. Well, I think our listeners are going to be happy to hear us talk a little bit

[00:02:21] about marketing, other things too. At least I know I will be. So this is great conversation. So thank

[00:02:28] you for coming. Let's start, if you would, to just sort of tell our listeners a little bit about your

[00:02:33] background. Yeah, sure. So I spent 20 years in corporate marketing, brand development, business

[00:02:41] development, all of that. Did everything that was expected of me, brought home a lot of results.

[00:02:47] And in 2008, as the economy in our country was falling apart, decided to become an entrepreneur.

[00:02:53] Had never wanted to have my own business, had never occurred to me. And I didn't want to do what I had

[00:02:59] done before. And this concept of personal branding was not known, but I knew how to stand up and position

[00:03:07] a company, a product or a service. And I now wanted to do it for people. So because of the state of the

[00:03:13] economy and what was happening with everybody losing their jobs and, you know, trying to keep their jobs,

[00:03:18] personal branding was the right opportunity and offer at the right time. And I started a personal

[00:03:24] branding firm. And 16 years later, I work in over 30 countries, individuals at all different layers of

[00:03:31] the organization. And I'm that person who wakes up every morning, excited to do what I do.

[00:03:38] That's so great. You have to tell them about your book. And I think it is just going to be so

[00:03:45] terrific. I know it's launching soon. So you might want to tell them a little bit about that. And

[00:03:49] yeah, let's hear about the book.

[00:03:51] You know, I've written seven books and they always say, if you ask a mother, which one is their favorite

[00:03:56] child, you're never supposed to say there is a favorite. And if my kids are listening,

[00:04:02] but this one is a special place in my heart because I've written business books, even though

[00:04:07] three of my books have been geared towards a military audience, which is a community I'm

[00:04:12] deeply passionate about serving. They've been business books, right? They've the formulas,

[00:04:18] the how to's, this is the prescription. These are the case studies. And this book is, is a little

[00:04:24] more like a love letter. And I know that sounds really weird to say, but I feel like there are so

[00:04:29] many women and people from underrepresented groups and marginalized communities who have felt what I

[00:04:36] felt and needed something like this. And I, this is my, my gift to that community. It's a book of power.

[00:04:43] That's a book of, you know, finding our voice, being confident and clear in who we are,

[00:04:49] and then using that to make the world a better place. So that's why I, it sounds corny, but I kind of

[00:04:55] describe it a little bit like a love letter. Um, I poured my heart into this book.

[00:05:00] You did. And so many of your examples, um, Oh my gosh, they're so heartfelt and, um, you know,

[00:05:08] we can relate to them. I know I related to several of your stories and we'll get into that a little bit,

[00:05:14] but, um, I'll have in the show notes for our listeners, like where they can get it. And,

[00:05:20] you know, cause I know that you are going to be launching towards the end of the month.

[00:05:23] So this is, this is nice. So tell them a little bit about it. Um, I got to read the dedication

[00:05:31] because the dedication, I don't know, just grabbed me. It's for all of us who want to know that by the

[00:05:38] end of this crazy and wonderful journey called life, we mattered, we made a difference and we left

[00:05:46] the world a better place. I love that too. You know, it's funny how that came about because I,

[00:05:53] I, I, sometimes in my books, I've included a dedication. If there's a particular person

[00:05:58] that I want to say, you know, thank you to. Um, and my, my publisher kept saying,

[00:06:04] do you need, do you have a dedication? And I said, well, I didn't include it in the manuscript. So I

[00:06:08] think we're good. And it was weird because usually they would just be good with that and,

[00:06:13] and put the format of the book together, but they kept coming back saying, are you sure there's no

[00:06:18] dedication? I thought, okay, something's telling me I need to say something. And I just pulled that

[00:06:23] together and sent it over. And they're like, this is perfect. So I feel like it came after the book was

[00:06:29] done. And, and that really speaks to, I think why I wrote it is I think all of us want to know that

[00:06:35] we matter that, that, that we're here for a reason. And, and that reason is so perfect and so

[00:06:41] amazing. And it's our opportunity to lean into that and, and do something good, do something positive

[00:06:48] with it. Yeah. And your voice comes through so clear. And I guess all of us, right. We have our

[00:06:54] journeys and your previous books and your, um, passion for the military and support of those

[00:07:01] people in service. I mean, it's just all fits that this would be the next thing for you.

[00:07:08] And, and if you had told me that a year ago, well, actually a year and a half ago, I would have no

[00:07:12] idea what you're talking about. I thought I was writing a book for women. Um, and my publisher

[00:07:18] said, yeah, there's a lot of books for women. I went, okay. So then I, they really said, you know,

[00:07:23] what is it that, that the world needs now? And I thought back to my own experience of all those 20

[00:07:29] years in corporate, right. Trying to play by the rules, whatever those were, um, they weren't written

[00:07:35] anywhere, trying to conform and assimilate and be what everybody around me was knowing that that

[00:07:42] didn't feel genuine, but not knowing what it meant to be me and looking at these models that were held

[00:07:48] out of this is what an executive looks like. This is what it takes to climb the corporate ladder and

[00:07:54] shatter the glass ceiling and all these messages, which really didn't have a playbook attached to

[00:08:00] them. And that's when I decided maybe this is the book the world needs now is that if we don't have

[00:08:07] to look like someone else, we don't have to sound like someone else. We can be the best version of

[00:08:11] ourselves and do it in the right place in the right way. And, and we can make a real difference.

[00:08:18] Well, I love you make a distinction between executive presence and influence and your whole

[00:08:25] theme about influence is just so terrific. And, and cause I can remember being in a room with people

[00:08:33] and, you know, didn't have the highest position in the room, but if someone went to speak,

[00:08:43] everyone would be silent and want to hear what that person had to say. They had the influence of the room.

[00:08:49] Right. And, and people took them seriously, or at least considered. And really that's what we're

[00:08:55] trying to do with influence. It's not persuasion. It's not manipulation. It's to say that if I've got

[00:09:02] a vision, if I've got an idea, if I want to call something out, maybe point out something isn't right,

[00:09:07] that I have earned the credibility. I have the confidence and the clarity. I know my audience.

[00:09:13] I know my delivery and I know how to present that. It can be just raising your hand in a meeting. It

[00:09:19] can be starting a movement, anything in between. And the problem I had with executive presence and

[00:09:25] candidly, I have taught executive presence for years. The problem I've always had is it fell on

[00:09:32] three traditional pillars, gravitas, image, and communication. Well, image, we kind of know

[00:09:40] means dress the part, look the part, you know, which typically was the picture of a middle-aged

[00:09:45] white man in a black suit with a red power tie. Right. That was the image. The communication was

[00:09:52] scripted and eloquent and polished and thespian like, right. But gravitas was the one that tripped

[00:09:59] everybody up because when I was doing the research for the book, there were so many studies that said

[00:10:04] it's important to have gravitas, but people can't define what it really is. And then we

[00:10:09] really can't teach people how to get it. So I'm going, wait a minute, if I don't want to look a

[00:10:14] certain way, because that's not me and scripting my messages, like that's not the world we live in.

[00:10:20] And whatever this gravitas thing is, doesn't fit me. Then how do I do it? How do I do it? And that's

[00:10:26] where I came up with the new rules of influence that there's a whole different playbook now.

[00:10:31] I love the rules. I totally love the rules. And I love the way that you organize them.

[00:10:38] You have them like in four groups, why, who, how, and where. Yeah.

[00:10:47] You got it. You got to talk a little bit about how you came to these groupings and these rules,

[00:10:53] because like you said, you know, the old rules didn't work anymore. And so these,

[00:10:59] these are awesome. I'm going to say. Thank you. I think so too. And, you know,

[00:11:04] it's tough because I could have come up with 50 rules, but no one's going to remember that. So

[00:11:09] the 10 was already a mouthful and then grouping them just allows us to understand how they work

[00:11:17] together. So the first category is discover your why. So you want to have influence. Why,

[00:11:23] why do you want to have influence? You know, just because you can, doesn't mean you should or want to.

[00:11:28] Right. So it's, it's starting with the first rule, which is courage. And that doesn't mean the absence

[00:11:34] of fear. It means working through fear, but the people I've studied, the people I've worked with,

[00:11:39] who have been real leaders and real people of influence, they're unwavering about their

[00:11:45] commitment to see this through. They are so deeply passionate. It is non-negotiable and their

[00:11:52] courage carries them, you know, into interactions with the naysayers and through the times when it,

[00:11:59] it doesn't work and, and all of that. So courage is really where it starts.

[00:12:03] And then is the rule about being real. And I had a lot of people ask me, well,

[00:12:08] why wouldn't you say authentic? You know, everybody talks about being authentic. I said,

[00:12:13] well, that's kind of the problem, right? We say, you know, Oh, be authentic with me.

[00:12:17] Well, I thought I was, but if you say, be real with me or let's have a real conversation, it,

[00:12:24] it tends to be easier to digest. So I went with the rule of being real and then credibility is the

[00:12:31] name of the game. I mean, it's the first, it's the first foundation to any type of positioning,

[00:12:36] any type of influence is to be really clear on what you stand for and who you are and then walk the talk,

[00:12:43] you know, putting your actions consistent with your values and, and all of those baked together

[00:12:48] creates your why and helps you understand. Okay. Now I have clarity. Now let's build some confidence.

[00:12:56] And so the second one is finding your who, and that's been an interesting one, given what we went

[00:13:02] through as a world in 2020 and 2021. Um, a lot of our who's changed. It wasn't just our direct reports

[00:13:10] and our teams. It was global communities. And all of a sudden we were wanting to represent or stand up

[00:13:17] or advocate for groups that we didn't come from, or we didn't look like, and how do you do that?

[00:13:24] And a lot of people made mistakes. You know, they tried to assume that they understood the plight or the,

[00:13:30] the challenges of that community because they've read about it. So that's really where the,

[00:13:35] the two rules of being of service and being inclusive, put together a mindset that says you

[00:13:42] may not have all the answers and that's okay. Be really good at asking questions and then listen to

[00:13:48] learn not to judge. And that's that step moving forward, you know, is how are you going to influence?

[00:13:57] Um, what I love about branding and all the work that I do, and I know you've got a background in this

[00:14:02] as well as it's not about perfection because we can't be perfect, but we absolutely have to be consistent.

[00:14:08] The same person online as in-person as what somebody tells me that consistency is when I start to trust you,

[00:14:16] right? When you speak in a meeting and in the past, you've offered good ideas, that consistency

[00:14:22] starts to create, you know, some muscle memory. Um, agility is powerful because it is,

[00:14:29] it's how we navigated 2020. It's what we see leaders do today when market shift or, you know,

[00:14:36] world shift, uh, geopolitical shifts. And all of a sudden things look different and we got to go,

[00:14:41] Hmm, okay. Am I going to be rigid? This is how we've always done it. Or am I going to flex and adapt

[00:14:48] and learn and listen? And then the last one in that category is the power of storytelling.

[00:14:54] And you're a master at this, right? You use story to share all these messages with your listeners

[00:15:01] and people remember stories, whatever country, whatever culture I'm working in. If I tell a story

[00:15:08] and it's culturally relevant because it can't just be an American story. Um, people get it,

[00:15:14] people take it and they realize it. And then we wrap it all up with two rules around visibility and brand.

[00:15:21] If I don't see you, I can't, I can't be influenced by you. And you have to know who you are and how you

[00:15:27] want the world to see you and receive you. And in a nutshell, those are the rules.

[00:15:33] Yeah. Well, I think you also, um, and I think it's rule three where you talk about actions and values

[00:15:43] and having alignment around those. You brought up this wonderful story about how you had to ease someone

[00:15:51] out of the organization. And I know I went to the place with my experience too, where I went,

[00:15:56] oh yeah, I remember, you know, this PR event and, um, I knew there was cheating going on and,

[00:16:06] you know, it was hard, you know, like you, you, you do have these values and,

[00:16:11] you know, I was leaving the organization anyway, so I didn't have to stick around for very much longer,

[00:16:15] like maybe a day or two after I found all that out. But it, it is hard on us when those values don't

[00:16:24] match. It, it pulls at a part of our heart and our gut and our head that sometimes we don't even

[00:16:31] realize until the years later. And it's not to say that if you haven't done the values work first,

[00:16:37] you don't feel that discontent. I knew, and that was a really painful story to share. And I even

[00:16:44] discussed with my husband, like, do you really think I should go there? And he's like, well,

[00:16:48] you're kind of asking your reader to get real. You kind of have to get real. Um, but it wasn't

[00:16:54] flattering. I mean, I went against everything I believed because that's what I was told. And that's

[00:17:01] what I thought was expected. And I thought everybody else was doing it. And I made somebody

[00:17:06] very unhappy. And to this day, I, I still regret that. Uh, it was not one of my finer moments,

[00:17:12] but I'll tell you, I've never done it since. Yeah. And I know, and I don't know, and maybe it's

[00:17:21] something that just happens to us over time after being in corporate life for so long,

[00:17:27] you've seen it happen more and more, and you can feel it happening when it's coming for you

[00:17:31] several times. I felt, Oh, okay. They're lining this up. They're documenting this event. You know,

[00:17:42] it's cause you learn as, especially as a leader, you know, what the steps are within HR so that you're,

[00:17:48] you quote followed, you know, the correct path to dismiss somebody legally. Um,

[00:17:57] it's funny you say that because it did not even occur to me until this moment that yes,

[00:18:02] you're absolutely right. And I absolutely saw it coming for me. Um, and I remember telling my son

[00:18:08] once, and I don't know, it's something I have to keep remembering, but there's this, that phrase that

[00:18:14] says, when somebody shows you who they are, believe them the first time, like that was the beginning of

[00:18:21] my career with that organization and they showed me who they were. And yet I was surprised later

[00:18:26] to see it happening again. Um, so yeah, till this moment, you know, I mean, I know putting it out

[00:18:36] there, it's almost like when you're doing a podcast and you're telling your people, you know, like,

[00:18:40] this is really what happened. Um, there's this vulnerability that happens, but so many of us have

[00:18:48] been there and for you to just sort of say, yeah, this happens. Y'all go, yeah, we know we've been

[00:18:56] there, we've experienced it, or I've seen it happen or whatever. So thank you for, for doing that and

[00:19:01] for putting that out there because there are things in our lives that we have to live with when we're in

[00:19:07] those situations. You don't know the right thing, quote, right thing to do. You just continued along the

[00:19:14] path and you learn. Yeah. Like you said, never going to do that again. And I said to myself,

[00:19:20] well, I'm never going to do that one again, believe me. Um, but it's, it's part of our journey,

[00:19:27] right? It is. And it gets us here. And if we don't have those experiences, who's to say we'd end up in the

[00:19:33] same place. So I don't regret the experiences that I've had. I wish sometimes I had made different

[00:19:40] choices, but I didn't know then what I know now. Yeah, exactly. Is there one group or rule that stood

[00:19:50] out for you? Cause I kind of mentioned rule three, cause I love that and that group, you know, but it,

[00:19:56] what about you? You know, asking you to choose a favorite child. I know exactly. Right. And I should

[00:20:04] say the last group, because that has branding in it, um, which a lot of people have asked me. So now

[00:20:09] that I'm talking about influence, does that mean I'm moving away from branding? And I reconciled

[00:20:14] that because it's a really good question. Um, you don't think we build a brand for a company or for a

[00:20:21] person to get to an, that's not the end state, right? You don't have a brand, put it on a shelf

[00:20:26] and go done. Um, you build a brand to have influence, to be able to walk into a room and know why you're

[00:20:32] there and have people respect you and take you seriously and, and to have the opportunities that you want.

[00:20:38] So I love that one, but probably fundamentally, I love the first one because it's why and everything

[00:20:46] boils down to why, you know, and we are so perfectly designed for everything that we're doing. Um, being

[00:20:54] conscious of that and leaning into that and saying, how cool is it like that? I'm here, that you're here,

[00:21:01] that we're having this conversation, that your listeners are hearing this message now,

[00:21:05] and they may go do something really good with it. Yeah. That's a really cool thing.

[00:21:12] I love, well, you know, the heart of every marketer and their skill is differentiation.

[00:21:20] And the fact that you bring that up and in the why, you know, that you understand what makes you,

[00:21:27] you and why you're doing something, you know, what's your point of difference in terms of why you're

[00:21:33] doing it. I loved all of the marketing lingo. We've had, you know, well, personal branding is how I got

[00:21:48] into doing podcasting because I didn't know very much about it. And I decided to take a class with

[00:21:55] Kathy Heller and learn about podcasting. Cause someone said to me, you know, that's a really good

[00:22:01] example of personal branding. You would learn a lot. And I thought, okay, I'll go. And I had no idea

[00:22:06] that I would be a podcaster. You know, I can't even tell you, I hadn't barely listened to any podcast

[00:22:12] before I took the class and then I come out of it and I go, you know what? I'm going to do this.

[00:22:17] This is just really great. And it has been really an experience of personal branding and influence,

[00:22:26] you know, that's challenging. It's not, you know, like pick up the microphone and start talking.

[00:22:32] Oh, and, and you're good at it. So there are a lot of people who do just pick up the microphone

[00:22:37] and start talking, but to be good at it, to have it be organized. And so that your listeners getting

[00:22:42] something of value as well as it being entertaining. That's not easy. I applaud you for that.

[00:22:48] Well, I like when we give them things to think about and you have certainly helped us under,

[00:22:54] I mean, just the distinction there between executive presence and influence. I think that's

[00:23:00] very generational in the perspective of, um, especially for our Gen Z and millennial listeners

[00:23:09] and viewers that they're all about influence. They're, they're almost got the masterclass in it

[00:23:17] with all the social media that they go through. Don't you think?

[00:23:21] Well, because influence gives them opportunity. It gives them lifestyle. It gives them choice.

[00:23:26] It gives them freedom. It gives them dependence, whatever it is that they're seeking. And yeah,

[00:23:31] I mean, one of the examples I use in the book of influence is Greta Thunberg age 15 sits down in

[00:23:38] front of Swedish parliament and delivers a message about, you know, climate change, which captivated the

[00:23:44] world. She didn't look the part. She didn't sound the part, but her passion, her realness, her

[00:23:51] inclusivity and how she brought different voices together to be part of that conversation with her

[00:23:56] and what she's done with it in terms of service. Yeah. I mean, that's 15 year old. And we see that in

[00:24:02] organizations now where you might have a CEO who carries less influence over decision-making and

[00:24:10] visibility and advancement than somebody who's new to the company or someone who sits in the back.

[00:24:16] But to your point, when that person speaks, everybody listens, not the CEO all the time.

[00:24:22] So it doesn't come with rank and authority and job title, which is what I've been taught. I don't know

[00:24:28] about you, but I was always taught when, when you get there, you know, then people will listen.

[00:24:32] Yeah.

[00:24:32] It's like, well, nobody to find there. I just knew I wasn't there.

[00:24:38] Well, and I think what also came with that was you had to be driven to keep excelling and moving to

[00:24:45] the next thing to get more quote power and authority so that your executive presence increased. And

[00:24:53] because organizations have gotten a lot flatter, less hierarchical, there aren't that many spots.

[00:24:59] Right. So you have, you know, what is it that you want? What is that? Why for you? Is it about

[00:25:06] influence? Is it about knowing your field is, you know, what is it that you want out of what you're

[00:25:12] doing? Because the old paradigm does not work anymore. It really doesn't. And I think that's a good

[00:25:19] thing. I think that's a good thing. Um, and I say, you know, in the book straight up, if somebody

[00:25:24] is reading this book, because you're looking to accumulate more, more power, more wealth,

[00:25:30] more status, it's probably not the book for you. Um, you know, there are so many get rich quick books

[00:25:36] out there that I'm sure would be better served because I'm, I'm going to make the reader uncomfortable

[00:25:41] with some of the questions to get to the essence of why this matters and what you want to do with

[00:25:47] this. And are you really willing to have those hard conversations and listen so that you can better

[00:25:53] serve and advocate for the people that you want to serve. We can all make a difference,

[00:25:57] but it doesn't all have to be in the same way. Yeah. Oh, that's so beautifully said.

[00:26:02] I love that you said that. Well, I definitely think every business school should have a copy of your book.

[00:26:08] Okay. Let's make that happen. I'm fine with that.

[00:26:11] For every student, because it, I think you've done an excellent job of helping us see

[00:26:18] how to navigate so differently. And it's so important. And thank you for your fearlessness

[00:26:24] in doing this and leading us in this way. Cause it's really, I know it wasn't, there's so much

[00:26:31] of you in this book, as you said, um, and you're, you just got it out there. So thank you. Thank you

[00:26:38] for doing that. You know, it's funny. My, my older son read the book and he said, I know you said

[00:26:43] this book was really personal and you shared all these things. He goes, I didn't learn anything new.

[00:26:48] I said, okay. So that means you've listened when I've told you all that stuff in real time.

[00:26:53] And we had a very interesting conversation. Um, but yeah, I, I, I feel like I had to, um,

[00:27:01] I still am not a fan of transparency, so I didn't go that far. Um, but I feel like I, I had to share

[00:27:07] what I had to share so that the reader knows that they're not the only one, you know, who's going

[00:27:12] through this and wondering and feeling and curious about the same things. Cause I was too.

[00:27:17] We all were. So is there anything else you'd like for us to cover? We want them to go out and get

[00:27:23] the books, definitely get the books. Um, you know, and it's the start of a conversation. You know,

[00:27:29] one thing we're, we're hoping is that people will read the book maybe with someone and have

[00:27:34] conversations together, small groups within companies, or I don't think, I don't know that

[00:27:39] it's a book club type book, but you know, find a friend and read it together and then sort of bounce

[00:27:44] ideas off of each other because that's the sense of community. I would love to see come out of this.

[00:27:50] Oh, it's a very small place. So.

[00:27:53] I remember putting a book club together for, um, when Sheryl Sandberg did lean in,

[00:27:59] you know, and got a bunch of, I don't know, there must've been an eight of us or so reading

[00:28:03] it together. It's such a wonderful experience. So yes, listeners go and do that. That's so cool.

[00:28:08] Yes. And then let me know how it goes.

[00:28:10] I want to hear. Yeah. So the last question I always ask our guests, what advice would you

[00:28:16] give your 20 something self today?

[00:28:20] Oh, and I'm grateful you said 20 and not other ages because that does make it a little easier.

[00:28:25] I was in college and, um, I, I, I wish someone had had conversations with me at that age.

[00:28:33] Like I have conversations with the reader, um, just to, I was pre-law. I was supposed to go to

[00:28:39] law school. That was the path I was on. Everything was designed for that. I didn't want to be a lawyer,

[00:28:45] but I didn't know enough to say time out. Like, let me take a beat and figure out what I want to be.

[00:28:51] I didn't have really good role models. So I would love for that 20 year old version of myself to just

[00:28:57] know that you're not going to make mistakes because everything's going to get you where you're supposed

[00:29:01] to end up a little later in life, but you'll get there. Um, and the world's going to be a better

[00:29:07] place because you're in it. And let's give that message to young people. Cause wouldn't that be a

[00:29:13] confidence boost no matter where you are to hear that?

[00:29:16] Absolutely. Absolutely. Such good advice. I would say, give everybody your book.

[00:29:22] I have put you on the payroll. Um, yeah, it is definitely a book for young people. Um,

[00:29:28] I thought it was going to skew very young and then several, uh, business leaders that I gave it to

[00:29:34] said, Oh gosh, no, I think to your point, business schools and corporate folks need to read this

[00:29:40] because you're going to pick something up. You're going to, you're going to get one message that says,

[00:29:44] I could probably do a little bit more of that thing. Maybe I haven't been thinking about that

[00:29:48] part. Um, so there's something for everyone. I didn't write this to be a hard business book,

[00:29:54] you know, there's enough of those out there and they all have a place in the world. This is an easy

[00:29:58] read and it's a conversation with a friend who cares about you. There you go. Oh, love it.

[00:30:04] Thanks for joining us Lita today. Appreciate you being here. I appreciate you. Thank you.

[00:30:12] Thank you for listening today. And for this episode with Lita, I was reminded of one of my cards

[00:30:18] you'll find on our website, girl, take the lead pod.com slash shop. And it's called

[00:30:28] snarky cat. And it reads at the bottom, trust your gut. You know what to do. And I hope you'll

[00:30:37] check it out. Snarky cat is one of my favorite little pieces that I put into my cards.

[00:30:46] If you like this episode, please leave a comment, wherever you listen to your podcasts,

[00:30:51] tell a friend about us or join our public Facebook group girl, take the lead. We also have a YouTube

[00:30:58] channel where your subscription would be appreciated. Once you're on YouTube search at girl, take the lead.

[00:31:04] And you can also find us on YouTube music and you can see a video of this episode. Here are three

[00:31:15] takeaways. One executive presence is about gravitas, but that can't be well-defined image, which is about

[00:31:26] how to dress the part and communication. And that's usually very scripted and that doesn't necessarily

[00:31:34] lead to influence, which isn't about manipulation or persuasion. This is why we need new rules.

[00:31:45] Two. Lita divided the 10 rules into four groups. Courage is our why, and it's about being real.

[00:31:55] Credibility means being clear what we stand for. Who is now global and includes rules of being of service

[00:32:06] and inclusive. How is not about perfection, but being consistent about what builds trust and where

[00:32:17] is about visibility. And three, misalignment of our values can be part of the journey.

[00:32:25] And gets us to where we are now. We've all experienced this and we learn from them. Our next episode

[00:32:36] will be a soundbite about the women athletes of the 2024 Olympics. I know I just couldn't resist.

[00:32:45] My hope is that you'll be as inspired as I was by the women who are truly fearless.

[00:32:54] Talk to you soon. Bye.